With more than 2,000 restaurants in 50 states, Puerto Rico and 15 other countries around the world, Applebee's is one of the world's largest Casual Dining brands. Founded in 1980 in Atlanta, Georgia by Bill and T.J. Palmer, Applebee's offers classic bar-and-grill menu items featuring higher-quality ingredients and premium preparation techniques, reasonable prices, and quality service in a neighborhood setting. Today, we are building upon this heritage and further differentiating Applebee's to maintain the brand's position at the top of the Casual Dining segment. We expect to generate sustainable same-restaurant-sales momentum for the Applebee's brand by significantly increasing the effectiveness of Applebee's marketing efforts, making meaningful improvements to the operational performance of our restaurants, and continuously introducing fresh, innovative dishes for our guests to enjoy.
